Here's Why Everyone Doesn't Think About Sustainability In The Same Way

The biggest mistake we all typically make is thinking that everyone thinks like us as individuals, larger demographics, or nations.  Always striving to bring you a global view, we found this piece we love that gives a better look at the sustainability vibe in China.  Now, clearly, the entire population is not a monolith, but what is reported here is intriguing from Jing Daily, which we love. Of particular note for us was the "willingness to pay part." What's your biggest takeaway?